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Conversion Optimization – Why Bother?
Conversion Optimization Reigns Supreme “Hal Varian [Google's Chief Economist] believes that a new era is dawning for what you might call the datarati—and it’s all about harnessing supply and demand....
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10 Simple Tricks to Increase Facebook Brand Page Engagement
So, you’ve created your Facebook Brand Page. Now what? Has it been a week and you’re not seeing much engagement? Don’t get too frustrated, this stuff takes time. However, there are many things you...
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5 Landing Page Myths Debunked
Developing landing pages that convert for sales can be a tricky, frustrating and time consuming task. Although many individuals in your organization will look upon it as a trivial process, rest assured...
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Google Analytics: are your 30 day comparisons wrong? Thanks Tips!
It’s common for any one of us marketers and business people to want to view our current 30 day performance versus previous 30 day performance when using Google Analytics. When used in conjunction with...
View ArticleClik here to view.
Conversion Optimization – Why Bother?
Conversion Optimization Reigns Supreme “Hal Varian [Google‘s Chief Economist] believes that a new era is dawning for what you might call the datarati—and it’s all about harnessing supply and demand....
View ArticleClik here to view.
10 Simple Tricks to Increase Facebook Brand Page Engagement
So, you’ve created your Facebook Brand Page. Now what? Has it been a week and you’re not seeing much engagement? Don’t get too frustrated, this stuff takes time. However, there are many things you...
View ArticleClik here to view.
5 Landing Page Myths Debunked
Developing landing pages that convert for sales can be a tricky, frustrating and time consuming task. Although many individuals in your organization will look upon it as a trivial process, rest assured...
View ArticleClik here to view.
Google Analytics: are your 30 day comparisons wrong? Thanks Tips!
It’s common for any one of us marketers and business people to want to view our current 30 day performance versus previous 30 day performance when using Google Analytics. When used in conjunction with...
View ArticleClik here to view.
Your First Conversion Rate Optimization Toolkit
What is Conversion Rate Optimization and Why Should You Practice it? Conversion rate optimization is the process of moving more site visitors through various stages of your marketing funnel without...
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Seventy Unique Lead Magnet Ideas : RM101 : Week 7
Who wouldn’t spend a few hours developing an asset that could generate thousands of dollars in business? That’s the idea behind lead magnets. Regardless of your type of business, they represent a...
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How To Increase Your Landing Page Conversion Rate : RM101: Week 12
I recently spent time designing a landing page for an e-commerce client. When we reviewed it internally, it was redesigned by Dan, our Growth-Hacker-in-Chief and our Traffic Team. Although I thought it...
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Use Material Design to Improve Conversion Rates
What is Material Design? Material Design is a design language developed by Google in 2014, and has applied it to the majority of its software products, including Android OS, Chrome, WearOS, and more,...
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How to Implement a Successful Marketing Funnel – Putting the Fun Back in Funnel
Every business owner knows the pains of just missing a sale, but the real question here is, what made the prospect drop out at the last minute. And, how do you ensure that this doesn’t keep happening?...
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Designing for Users – A User-Centric Approach
Designing for your brand or business has evolved. The focus used to be on esthetics, and now the design has turned into an iterative process focused on the customer journey. By understanding the path...
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Unlocking the Power of Automation to Scale Content Creation
You’ve probably heard the well-worn term “Time is money”. With content marketing, a lot of time can be burned on simple or repetitive tasks.That’s where the power of automation comes in…Content...
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Brand Tracking : Beyond Brand Mentions with Angeley Mullins from Latana
It’s no easy task connecting your brand to a targeted demographic without the right tools. That’s where the power of target market research and data analytics comes in! In this episode, we’ll talk to...
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